How do Heatmaps work?

TruConversion heatmaps can be generated for any page including password protected pages and dynamically generated pages. This is how heatmaps work:

  1. TruConversion takes a copy of the page’s HTML code
  2. When a heatmap snapshot is created, TruConversion copies the HTML code onto its servers when the page is loaded by the first visitor.

    TruConversion uses the following agents when capturing screenshots:

    • Mozilla/5.0 (iPhone; CPU iPhone OS 6_0_1 like Mac OS X)
    • AppleWebKit/536.26 (KHTML, like Gecko)

  3. TruConversion collects usage data from visitors
  4. TruConversion will start recording usage behavior from your visitors to generate three different Heatmap reports. You can read more details about the different types of Heatmaps here: Types of Heatmaps

  5. TruConversion builds Heatmap report

The last step is TruConversion ‘building’ your Heatmap report when you access the results. When it comes to click/tap and move Heatmaps, TruConversion will check all the elements your visitors interacted with, and compares them to the previous copy it saved in step 2. If there is a match, it will be reflected in the Heatmap report.