How do Funnel Analytics work?

In a typical funnel, TruConversion records each and every visitor that meets its requirement, and this data is used to build the funnel report.

When a user visits your website, the data is sent to TruConversion servers. The user’s journey is hence tracked in a similar way. TruConversion starts tracking the user from the very first interaction with the website and follows the user journey thereon. From this user journey TruConversion analyses users which fulfill the requirement of a funnel, and creates reports for them.

Funnels, once set up, are updated on an hourly basis.

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