Smart Funnel Report

Once you click on a ‘View Report’ from Funnel Dashboard this will be brought you to Funnel Report.
Smart funnel report is only available in line chart:


In the reports above you can view:

  1. Total Users: Number of unique users who started the funnel.
  2. Funnel Conversion Rate: Final conversion rate of the funnel [(Number of user at the final step /Number of user at the first step)* 100]. This conversion rate will be based on the user who passes through all the steps.
  3. Traffic Source: From where the user are coming in the funnel. Click and apply to exclude/include the sources.
  4. Page Category: Here displays the page category.
  5. Page URL: Click on Page URL to view how many pages are entered in each step.
  6. Users: Number of unique users arrived at this step. This is counted a unique user.
  7. Number of Goal Converted by users: Number of goals Converted by X users. For example a buyer visits the store and buys item 1, and repeats it X times. So we show Unique user on step as 1 user, but converted the goal X times.
  8. Goal Conversion Rate: This goal conversion percentage [(Number of goals converted at this step /Number of unique user arrived at this step)* 100] is a trend in comparison with selected percentage for each step goal.
  9. Selected Percentage: The selected percentage on each goal. This is defined on each step while creating the steps.
  10. Page Preview: Click on this page preview to see details of each page with different devices.
  11. Dropoff Percentage: Number and Percentage of user who did not move on to the desired next step in the funnel. [(Number of users arrived at step/Number of user dropoff)*100].
  12. View Dropoff Details: By clicking this link under each Dropoff, a popup will show you the URLs where users have gone after leaving your funnel.
  13. Create Campaigns: Create other tools to see where the users are leaving with Heatmap, Recording, Microsurvey and Customer Survey.
  14. Users At Next Step: Number and Percentage of the user who arrived at this step from the previous step. If the difference is identified between the number of users who converted the goals on the previous step and the user arrived on this step. Then a Red Star * will appear.
    This Red Star * may have the following possible reasons to appear:

    • There may be third-party pages. Where the goal is converted but the user does not redirect properly.
    • The next step page does not load completely and the user moves to another page.
    • The user has closed the browser before loading the next step.
    • The user may have completed a goal more than once.
    • This may be due to 15 min delay in back-end job to update these stats.
  15. Goal Conversion Rate on Last Step: Last step conversion rate is showing that X many goals are converted on the last step divided by total number of users on the first step [(Total goal converted on last step/total number of users on the first step)*100].
  16. Important Note: You may found a difference between Funnel Conversion Rate and Goal Conversion Rate at last step because of multiple goals conversion on the last step.

    • Funnel Conversion Rate: Funnel conversion rate is based on [(Number of user at the final step /Number of user at the first step)* 100]. This conversion rate will be based on the user who passes through all the steps.
    • Goal Conversion Rate on Last Step: Last step conversion rate is based on [(Total goal converted on last step/total number of users on the first step)*100].

Filter Report
The report can be filtered by clicking on the Filter Report button. There are multiple filtrations presets available. Now if you have given multiple URL in each step then you can filter each step with URL. Choose steps and select URL on which you want to see the report.

Download & Share Report

  • Download: By clicking download, once ready an email will be sent to the user for download CSV.
  • Share Report: By clicking share report, you will be given a link which you can share with anyone.

The results can be filtered by steps URL, date range, browser, OS, country, device, screen size and keywords.

 

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