Product Changelog

Updated: 27 July 2024

This roadmap highlights the features & improvements planned for TruConvesion. Priorities can change as we face new challenges.

At TruConversion we are committed to executing iterative and rapid improvements based on our vision of TruConversion and feedback from our users and customers. Don’t hesitate to contact us with your ideas and feedback.

Completed Projects & Improvements:

Q3 – 2024

  • 🎉 HUGE UPDATE: Anonymous Visitor Tracking Feature Launch! 🎉

    Turn anonymous visitors into qualified leads with our groundbreaking new feature.

    TruConversion now also tracks anonymous visitors on your website that leave without ever leaving their contact details or buying, never to come back again.  Access contact details, job titles, company revenue data, and more from our 300M+ database. Never miss out on the 98% of visitors who leave without a trace again!

Q2 – 2024

  • Updated the infrastructure of our cloud-based services hosted on AWS, implementing the latest changes.

Q1 – 2024

  • Improved data collection for our most popular tools: Heatmap and Smart Funnel.
  • Fixed reporting issues in Heatmap.

Q4 – 2023

  • Enhanced visitor journey tracking.
  • Updated and resolved issues related to recording tracking.

Q3 – 2023

Visitor Journey:

  • Implemented Visitor Journeys to collect comprehensive data on visitor activity. This feature allows the definition of goals and provides insights into how visitors achieve these goals. The report includes detailed visitor information such as first seen, last seen, browser, browser version, location, and operating system.

Q1 – 2022

  • Improvement and necessary adjustments to our subscription system.

Q2 -2021

Smart Funnels Branching

  • New feature for more advanced funnels. You’ll be able to easily track split tests, upsells, & downsells with the branching feature.
  • Smart Funnels Goal Value: Adding a total value to each funnel so you can get an accurate revenue view at a glance.

Q4 -2020

  • The new Smart Funnels feature is designed for you to visually track and map your funnel.
  • Visual Element Selector: When selecting a goal by element in Smart Funnels, you can now load your site and select the elements without having to know the Element Class.

Q1 -2018

  • Improvement in Custom Branding feature updates
  • Improved Heatmap V3 (Public Access)
  • Smart Funnel – Multiple Forms selection in a goal
  • Smart Funnel improvements
  • Heatmap Reporting with Scrap Page
  • IP Filter in Recording, Survey & Customer Survey

Q4 -2017

  • Custom Branding
  • Agency Plans

Q3 -2017

  • Improved processing back-end jobs
  • Process trend request in queue (process request one by one)
  • Send a mail to notify the user who requested for the report.
  • Trend Report Improvements
  • Buy More Pageviews
  • Recording Triggers
  • Track Single Page Apps
  • Trend report: button UI changes
  • Trend Report: User count on each segment

Q2 -2017

  • Download CSV in microsurvey, survey, conversion funnel and form analytics.
  • Funnel – Conversion baseline to trigger Heatmap & Recording
  • Back-end Enhancement & Improvement

Q1 -2017

  • Campaigns Cloning option in all tools
  • Cross Domain Feature
  • WP Plugin – Cross domain feature functionality
  • Trim trailing slashed from tool urls
  • Conversion Funnel V2 (Branching & JS Trigger)
  • Dashboard Notification

2016

  • Push Scroll Reach event to GA
  • Improved App performance issue
  • Advanced heatmap segmentation
  • Add sorting against column name in Detail reporting
  • Report Filters | Add “OR” Criteria
  • Timezone for each domain and all reports should report in selected timezone
  • Basic Analytics: add clean url for page specific stats
  • Basic Analytics: Country, OS & Browser Grouping
  • Event Recording Count
  • Session Timeout Issue
  • Make conversion funnel matching criteria flexible
  • Salesforce Integration for Opt-in
  • Shopify Integration
  • Exclude IP
  • Improvement in Client JS load time optimization
  • Recordings – Tag Recording Feature
  • Recordings – Skip Pauses and Player Speed (1x, 2x and 4x)
  • Recordings – Event Based Recording
  • Heatmap – Click Map report
  • Scrollmap Fold and Fold Reach – Heatmap Improvement
  • Compare Heatmap Feature
  • Basic Analytics – (Pageviews, sessions, users)
  • Share Reports of all tools (Heatmap, Recording, Forms, Funnels, Microsurvey, Customer Survey)
  • Customer Survey – Invitation launch options – (Top left, top right, bottom left, bottom right, center)
  • Production server – NodeJS upgraded to latest version
  • Recording Report – Geolocation information on playback

Knowledge base