Page Goal in Smart Funnel

By clicking on any step, a configuration screen will appear where user can choose page type, can add step name, and enter page URL. There is most important option for a step is to add Page Goal.

What are Page Goals?

Goals are defined as actions that visitors may perform on the website, such as clicking a link, element, submitting a form, visiting a specific page, and so on. These visitor actions generate value for the website owner in terms of revenue, user signups, lead generations, and so on. You can measure the health of the website by measuring the health of your goals.

Each visitor on your website has some specific purpose, gathering information, checking out pricing, subscribing to a newsletter, purchasing, submitting their contact details to get further information, or something similar. Each action a visitor performs on the website constitutes a goal that you can track and identify ways to improve your conversions.

Following are the goals a user can choose for the step:

Track Page Visits

Records a goal conversion when a visitor lands on the specified page URL. For example, if your goal is to check how many visitors land on the Products page of your website, you can select this goal type and enter the URL of the product page like TruConversion will tracks all visits to the page.

Note: Track Page Visit is available from second step. On First Step page visits are shown by default.
Remember: You can use advanced URLs pattern options such as contains, regular expressions and starts with matching to define multiple URLs to track using this goal type.

Track Form Submits

Tracks how many visitors successfully submit a form on your website such as Contact information, Inquiry, lead generation, event registration, and so on. Track Form Submits option requires you to add URLs of the page where the form is available and choose the form.


  • Track Form Submits goal is only available with simple and exact match page url. Use javascript trigger for other URL pattern.
  • The forms which are sending data to same point are only visible once from single page URL.
  • A user can select multiple forms for tracking from drop-down on single page URL.

Track Click on Link

Tracks how many visitors click on a hyperlink inside a webpage. To ensure that all hyperlinks pointing to the same URL are tracked together, specify the target page of the tracked links.

Remember: If there are multiple hyperlinks on the same page which point to the same URL, the conversions for both hyperlinks would be counted together.

Track Click on Elements(s)

Tracks how many visitors clicked on an HTML element on a webpage. You can track clicks on menus, navigation bars, videos, images, and other elements using this goal type. Select elements from any one of the following ways:

Click to Select Page Elements
This option is only available with “Simple” & “Exact” match page URL. By clicking this button This will open the given URL page, where you can visually select any page element by for goal to track for this step. You can select one or more goals for tracking. Learn more about “Select Page Element”.

Enter CSS Selector
To track an element, you will need to specify the exact CSS selector path for the element in the webpage DOM. Click here for details about “Learn how to find the element css selector to track in Smart Funnels”

Remember: To track clicks on multiple elements on the same page, add a unique identifier such as a CSS class or an ID for each element. Click here for details about “Learn how to find the element css selector to track in Smart Funnels”.
Recommended Goal Conversion Rate: Each Page Goal has industry recommended goal conversion rate other then ‘Track Page Visit’. This conversion rate is derived from the industries standards. Choose your own conversion rate or keep the industry recommended because the smart funnel will report step conversion rate in comparison with the selected rate.