How do Heatmaps work?
TruConversion heatmaps can be generated for any page including password protected pages and dynamically generated pages. This is how heatmaps work:
- TruConversion takes a copy of the page’s HTML code
When a heatmap snapshot is created, TruConversion copies the HTML code onto its servers when the page is loaded by the first visitor.
TruConversion uses the following agents when capturing screenshots:
- Mozilla/5.0 (iPhone; CPU iPhone OS 6_0_1 like Mac OS X)
- AppleWebKit/536.26 (KHTML, like Gecko)
TruConversion will start recording usage behavior from your visitors to generate three different Heatmap reports. You can read more details about the different types of Heatmaps here: Types of Heatmaps
The last step is TruConversion ‘building’ your Heatmap report when you access the results. When it comes to click/tap and move Heatmaps, TruConversion will check all the elements your visitors interacted with, and compares them to the previous copy it saved in step 2. If there is a match, it will be reflected in the Heatmap report.